Our Work & Case Studies
Retail Case Study:
P&G Back-to-School Beauty Series
Objective
- Encourage shoppers to think and talk about their needs and the needs of their family for personal care products as the school year begins
- Increase awareness, stimulate trial, and induce immediate shopper purchase of one or more of the featured products
Strategy
- Used edutainment and personal consultations to identify the needs of each family member and make appropriate product recommendations
- Customized direct consumer engagement techniques to meet the needs of various target consumers, including teen girls and boys, and moms
Results
- For more information please contact the USM&P office at (310) 754-3000.
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