Our Work & Case Studies
Sports Case Study:
XM Satellite Radio Mobile Patrol
Objective
- Create brand and product awareness in new category, leveraging MLB sponsorship
- Generate trial
- Subscription acquisition
Strategy
- Develop MLB assets that connect with fans
- Create in-stadium presence at 11 ballparks
- Negotiate team-specific rights
- Focus on MLB "jewel events" such as the All-Star Game, Division Series, and World Series
Results
- For more information on this and other sports marketing programs, please contact the Millsport office at (203) 977-0500.
Additional Comments
Founded in 1975,
Millsport is a pioneer in the field of
sports marketing and
sponsorship. The agency has developed hundreds of marketing programs and
promotions for blue-chip clients leveraging sports and sports properties from NASCAR, to the NFL, MBA, MLB, and NHL, to the NCAA and major bowl games, to the Olympics.
