The Marketing Arm

Our Work & Case Studies

Corporate Events Case Study:
GameStop Managers Conference

Objective

Thrill and amaze over 5,000 store managers during GameStop's annual marketing meeting.

Strategy

  • Made the conference cutting edge and cool, just like GameStop and its products.
  • Embraced GameStop's mantra "Power to the Players," and created an event where technology, such as mobile contests, online voting, real time opinion polls and total interaction, empowered every person in the audience.

Results

  • Exceeded client and attendee expectations for what to expect from GameStop.
  • "By all accounts -- from the emcee to the music, videos, production, presentations, text voting, and mobile gaming -- everything was a hit!"