Wireless & Mobile Marketing
Case Study:
AT&T Team USA
Objective
o Create a centralized location to highlight and leverage AT&T’s sponsorship of the U.S. Olympic Team.
o Enhance the consumer’s Olympic experience, complements of AT&T.
o Position AT&T as the provider of exclusive Olympic content.
o Drive traffic to AT&T’s blue room website (www.attblueroom.com).
Strategy
To achieve our goals, we sought to enhance and extend AT&T’s online entertainment portal – the AT&T blue room – creating a Team USA section that would serve as a centralized online hub to showcase AT&T’s Olympic partnership. This site provides consumers with access to exclusive, compelling Olympic content from various NGBs. Further, the site features specific promotions that highlight various special events and offerings throughout the year.
Results
[results are confidential.]
Additional Comments