Sports Marketing & Sponsorship
Founded in 1975, the sponsorship consulting group of The Marketing Arm represents brands across all of the major sports properties.
At The Marketing Arm, we understand that sports marketing is about tapping into the underlying passions that drive interest in a sport, and harnessing that power by relating it to the brand in a meaningful way.
In addition to its offices in Dallas, Los Angeles, Chicago, and New York, The Marketing Arm's motorsports marketing practice is based in Charlotte -- the heart of the NASCAR community -- and includes a staff with a wealth of motorsports talent that includes former NASCAR and ISC executives.
Primary consulting services include:
- Sports sponsorship and sports marketing strategy
- Motorsports consulting and activation
- Property/media acquisition and management
- Creative and conceptual development
- Integrated program modeling
- Multi-channel activation
- Evaluation/ROI analytics
- Hospitality
To learn more about The Marketing Arm's sports marketing and sponsorship consulting capabilities, contact Dan Belmont or Andrew Robinson at (214) 259-3200.