The Marketing Arm

Marketing Research & ROI Analytics

Case Study:
Team Tylenol

  • Logo: Millsport Motorsports
  • Logo: Usmp

Objective

  • Support introduction, build awareness and drive trial of Tylenol Rapid Release Gels
  • Deliver highly differentiated, attractive, easy-to-use promotional platform to buyers

Strategy

  • Leverage speed equities associated with NASCAR and some of its premier driver and track assets through media, POS, licensed products, and packaging
  • Create “Team Tylenol,” a fictional race team that blows away the competition with its confounding speed

Results

  • For more information, please contact Millsport Motorsports at (704) 262-6500.  

 

  • Team Tylenol
  • Team Tylenol
  • Team Tylenol
  • Team Tylenol