Leadership
Daniel Belmont President, Consulting & ActivationThe Marketing Arm
Dan Belmont is the President/Consulting & Activation and Chief Marketing Officer for The Marketing Arm. In his current role, Belmont oversees consulting and activation within the agency's nine emotional platforms, including sports, motorsports, TV, film, gaming, music, multicultural, cause, and celebrity talent. He also oversees The Marketing Arm's promotional business, as well as the agency's centralized agency resources, including I&A, strategy, creative, business development, and operations.Previously, Belmont served as President of Carat Specialist Communications Group, a division of the media services holding company that focuses on vertical markets, new media disciplines, and experiential marketing programs. Belmont brought Carat to the world of experiential marketing through a series of launches and acquisitions throughout his seven years at the media services company, including the acquisition of Velocity Sports & Entertainment by Carat's parent company, Aegis Group.
Belmont joined Carat in 1998 after working at IDG's event arm as senior vice president of business development, responsible for designing new products to answer the needs of IDG's global customers.
An expert on marketing strategy and management and a leading advocate for engagement marketing, Belmont brings to The Marketing Arm years of experience in pioneering new metrics and processes used in planning, buying, and measuring experiential programs. Belmont currently serves as chairman of the Advertising Research Foundation's experiential marketing council. Founded in 1936, the ARF is the premier advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers to lead and succeed. In 2007, Belmont received the ARF's Member Recognition Award, presented to individuals who made an outstanding contribution to the ARF in the prior year.
He previously served as the Executive Director of the Technology Event Marketing Strategy Council (TEMSC), an affinity group made up of some of the world's top technology marketers who rely on experiential marketing to drive business objectives.
Frequently sought out for his opinion and insight on matters related to marketing and consumer engagement, Belmont has appeared on CNBC's "The Big Idea with Donny Deutsch" and has been quoted in a number of industry trade publications.
Belmont earned a bachelor's of science degree from St. John's University.