Awards
2008 Silver Communicator Award: AT&T blue room
Executed by: The Marketing Arm, Davie Brown Entertainment
Program Awarded: AT&T blue room
The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. The 2008 Communicator Awards received more than 8,500 entries from ad agencies, interactive firms, designers, and public relations agencies.
The new AT&T blue room ( http://www.attblueroom.com/ ) builds on the success of several content-driven properties developed by AT&T over the past two years, including AT&T blue room music, AT&T Home Turf and AT&T Project D.U. These groundbreaking online portals feature exclusive content -- such as live performances, candid interviews and celebrity athlete home tours, as well as unedited commentary on everything from music to politics to celebrities -- as part of a strategic initiative to link the AT&T brand to premier communications and entertainment experiences.