The Marketing Arm

Awards

2007 MIXX Award: Anheuser-Busch Apology Bot 3000

Executed by: Ipsh
Program Awarded: Anheuser-Busch Apology Bot 3000

ipsh!, the wireless marketing division of The Marketing Arm, won a bronze at the 2007 MIXX Awards for its work on the Anheuser-Busch "Apology Bot 3000" campaign.   the award came in the Mobile Platforms category.

The Marketing and Interactive Excellence (MIXX) Awards honors the teams and talent that push Interactive marketing and advertising to unprecedented levels. The MIXX Awards is the only competition that evaluates all key facets of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.

The MIXX Awards is co-produced by the Interactive Advertising Bureau (IAB) and Adweek Magazines. By combining their unique influence and industry expertise, the MIXX Awards identifies the "best of the best" and provides a valuable platform to educate the broader advertising and marketing industry about the real impact Interactive has in the overall marketing mix.

The coveted MIXX Awards is judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets. This year's judging panel will once again feature a line up of top brand marketers and interactive marketing experts. The MIXX Awards also receives strategic guidance from the influential IAB MIXX Awards Advisory Board.