May 23 2013 9:56 AM
The term “shopper mom” is somewhat inaccurate, particularly since only about one in four households actually have children (people under 18 years) residing in them. To bring a broader perspective to who is really in the grocery aisles, TMA’s Consumer Engagement  planning department developed the eye-opening infographic below.  Art direction and fabulous copywriting are complements [...]
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May 22 2013 1:27 PM
Michael Paley,  Senior VP of Shopper Marketing & Experiential Once a haven for generic product sampling storefront activations to drive traffic and short-lived incremental sales lifts, the grocery channel has quickly become an influential part of a consumer packaged goods marketer mix. Why is experiential marketing important in the overall grocery category? Experiential marketing enables [...]
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May 24 2013 10:46 AM
Congrats to TMA's @JamesWelshUSA on his nomination for @AAFDallas Member of the Year. #kudos

May 24 2013 10:17 AM
TMA #sponsorship guru Basia Wojcik on what @Nike brings to the fledgling @NWSL: http://t.co/mcwRRUINcC @allanbrettman

May 24 2013 9:03 AM
Everything you ever wanted to know about @Pinterest: http://t.co/4BOHDUz70E @BlackFin360 @imediatweet #bestpractices

May 23 2013 12:13 PM
The key to shopper engagement in retail: influence behavior, not just purchase http://t.co/I5n24yjAaR Insights from @mptalkingshop