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recent blog posts

Jul 29 2014 11:20 AM
Q & A with Jordis Rosenquest, VP of Planning & Insights What are some interesting characteristics of Gen Z (the generation after Gen Y)? For starters, Gen Z doesn’t want to be treated as kids.  They consider themselves aspiring adults and in truth their role in the family has grown considerably.  Family bonds — especially […]
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Jul 24 2014 4:45 AM
By Tom Edwards, SVP of Digital Strategy & Innovation I was recently asked by ADWEEK about opportunities for brands and fitness wearables.  The discussion focused on utility and the future of the quantified self movement and whether hardware or software is the way to go.  The final portion of the conversation was focused on fashion […]
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