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generation
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We harness the power
of emotion to make
brands more engaging.

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recent blog posts

Apr 21 2014 5:13 PM
User-generated content or “UGC” — whether in a hashtag, text, picture or video format — is at the heart of most marketing campaigns today.  But with an increasing number of lawsuits, from actress Katherine Heigl v Duane Reade to celebrity blogger Perez Hilton v NYT reporter Robert Caplin: how brands are leveraging user content (with […]
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Apr 16 2014 12:43 PM
AT&T has teamed up with the Boston Athletic Association in a new TMA-concepted program that gives runners and fans a unique way to show their passion for one of the nation’s most beloved marathons.  The #ItsOurBoston digital mosaic curates supportive videos and photos of Bostonians, marathoners and fans from around the globe. Through the website […]
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