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recent blog posts

Jul 31 2014 4:30 AM
JCPenney is celebrating self-expression during the back-to-school season with an interactive digital experience that shows how the perfect fit inspires kids to stand out and feel one-of-a-kind.  On July 16, TMA and JCPenney launched the “Express Yourselfie” program for mobile web and desktop browsers that allows users to create customized emojis from uploading their personal selfies. […]
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Jul 29 2014 11:20 AM
Q & A with Jordis Rosenquest, VP of Planning & Insights What are some interesting characteristics of Gen Z (the generation after Gen Y)? For starters, Gen Z doesn’t want to be treated as kids.  They consider themselves aspiring adults and in truth their role in the family has grown considerably.  Family bonds — especially […]
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